What do we do

Brand Endorsements

With a conscious philosophy of being a brand endorsement agency and not just a celebrity management agency, we have brought a clear, unbiased brand focus to our endorsements.

Ironically it is this honesty that has ensured that we have worked with not just the most brands but also with more south than any other agency in the country.

For, to us, signing an endorsement contract is the start of the job and not the end of it. We handhold and manage the star's commitments to brand for the entire duration efficiently.

Movie Associations

At bbo, we don't just sign up stars, we understand the vehicle that made them stars in the first place! We pioneered the idea of leveraging cinema as a whole for brands.

We don't believe in just creating one more commercial using visuals from a feature film. We believe in understanding what is intrinsically interesting about a given film to it's audience and integrating brand and brand values beautifully into it - whether through branded trailers, radio, outdoors etc, through in-film placements or any other deliverables from the film. That's when you really leverage the buzz around a film for brand!

Other Stuff We Do

We also shoot South India focused commercials with understanding, Create south Indian adaptations of national campaigns, create AV's etc. We do have a 20 plus year back ground in advertising!

Stars we've worked with

Trisha

Smart, urban, relatable, fun, girl-next-door, great all-south appeal
Tamannah

Young, modern, vivacious, fun, dedicated, south appeal
Simran

Stylish, aspirational young mother, south appeal, good actress
Shriya Saran

Beautiful, Sexy, glamorous, man's woman, south appeal,
Asin

Cheerful, spirited, girl next door, classical values with contemporary taste, national appeal
Priya Mani

Earthy, good acting skills, versatile, south appeal.
Radikaa

Independent, self made, gutsy, most popular TV face, south appeal
Shobana

Talented actress, accomplished dancer, classy, respected
Revathy

Intelligent, modern, socially conscious, multifaceted, south appeal
Nadiya

Modern young mother, stylish, great TN and Kerala appeal, super-fit
Jyotika

Most popular married actress, everyone's favorite young mother, friendly, fun, talented, south appeal
Khushbu

Warm, friendly, independent, liked by men and women, south appeal
Devayani

Warm, friendly, relatable, popular TV face, south appeal

Suriya

Youth icon of TN, stylish as well as massy, good actor, reasonably accepted across South India
Vikram

Great performer, credible, fun, known across south languages
Vijay

Biggest young mass hero, his own sense of style, liked by kids
Allu Arjun

Stylish, young, action star, great dancer, great appeal in AP and kerala.
Prakashraj

Talented, versatile actor, multifaceted, most sought after character actor across the south
Nithin

Second tier young telugu hero who can add visual recognition, though not brand pull.
Diganth

Young, good looking, urban kannada hero.
Srikanth

urban tamil hero, ben around for a decade. Good facial recognition even if star power is absent
Kunchako

funny, talented, unorthodox, popular Malayalam hero.
Bharat

Young, decent actor, good dancer

Brands we've worked with

3 roses

A household name, it is huge in the south. So was it's commercial with a double signing of Vikram and Trisha.
7Up

Needed a fun young contrast to the more serious youth appeal of a ThumsUp. Allu Arjun fit the bill to a T.
Bru

Was the first brand for which we created film associations and related activitions when we formed bbo!
Close up

Signed Suriya - the man TN most wants to be up close to! By now was the hottest young male star, yet equally liked by men.
Comfort

Jyotika is the most prominent young glamorous home maker to speak for a new category to the first triers.
Meera

Modern in terms of confidence, traditional in terms of practices is what Kushboo brought to the party.
Chinnis

Spicy Chinnis signed up hot, but mamma never the less, Simran.
Vim

Credibility for a domestic brand through faces they see week in and week out - Tv's super stars devayani and Rishi.
Horlicks

Radhika is possibly the most credible, responsible TV-mom in the south. For the most credible mom-value brand in the south
Indica

Prakash Raj, Irfan, Prosenjit and Ramya Krishnan are all ageing with grace and confidence!
Red label

Uma and Sujitha, prominent tv peronalities from telugu and kannada took it further regional.
Domex

Socially conscious Revathi to spear head Domex's movement for clean public loos. Kunchacko Boban a Malayalam hero with a great comic sense to spread a hygiene message among kids. Matched the creative route.
Fairever

Became the biggest competition to FAL over the first 3 years of Asin's endorsement. Brand and star with matched profile grew together nationally.
Superking

the biggest of south indian brands wanted star power for it's launch! We needed someone right for the young massy broad based audience that CSK was looking at. And came up with Vijay.
Margo

Picked a star based on market reality and not brand integrity. Big south brand needing a national presence. Wanting to now appeal to the young. Pick Jenelia against the recommended Vidya balan. Sadly didn't work too well.
Tanishq

Classical character with modern values was exactly what Asin portrayed on screen.
Pepsi

Moved from a metrosexual Maddy to a Massy Suriya (his first ever endorsement) to reach beyond the cities.
Vodafone

Prakash Raj made sense out of techy offerings to the middle class.
Henko

Needed stars who were warm women of substance to build credibility - Laila, Khusboo, Juhi Chawla fitted the bill.
Tajmahal Chai

Shreya was the classic glamour heroine to play actress in a Saif commercial for the South.
Pril

Sonali and Shobana were acceptable educators for a new form of domestic product. Yet within scale.
Mirinda

Tamanna - a persona of effervescent youth, a space Asin is vacating, to fight the latter's mirinda endorsement
Complan

Nadhiya is a very credible mom-as-friend character - lending rationality rather than authority to complan
Tatasky

Asin and Khush made life Jingalala in the south

hi

this is us

say hello?

What do we do

Brand Endorsements

Movie Associations

Other Stuff We Do

What have we done?

Who are we

Prabhakar

Krishna Mohan

Sriram

Contact Us

Give us a ring!